FRAIS

 

Brand identity, packaging design and website design for Frais, a cold pressed juice startup. Inspired by the French word for "fresh", it's overall aesthetic proclaims a reverence for nature. The juicing experience is rooted in organic ingredients and unique combinations of flavour shots, aptly named Gold Rush, Pumped Up Kicks, and Pina-Kale-Lada. The detox line with it's uncomplicated ingredient list is simply named Cleanse and Hydrate. 

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